Pete Leckemby 04

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MOST POPULAR POSTS

“Jim, I’m a Person — Not Human Capital!”

Human capital is the skill, talent, and productivity that employees bring to a company.

Marketing 101: Design vs. Copy

You never sacrifice copy for design, you should still make great copy look great, too

Marketing 101 Simplified

Business has only two functions - marketing and innovation.

Marketing 101: The List

Define your audience’s demographics

Fire Your Customers

Do you value your people? More than your business?