My Favorite Books

This is a great list of books to help you grow and get to where you really, really, really want to go. This list is semi-sorted in a way that reflects my recommended reading order; meaning the order is helpful but not sacrosanct. I don’t endorse every concept the authors put forth – neither will you – but there is typically more good than bad, and most of these – most – are very good and spot on. There is something you can glean from all of them. Enjoy!

( This week (46) I am reading, Good Leaders Ask Great Questions, by poppa John Maxwell and Selling the Invisible: A Field Guide To Modern Marketing, by Harry Beckwith ). Links are to Amazon.

The Entrepreneurial Roller Coaster, by Darren Hardy
SPIN Selling, by Neil Rackham
The 15 Invaluable Laws of Growth,
by John C. Maxwell
The 21 Irrefutable Laws of Leadership, by John C. Maxwell
Eat That Frog!, by Brian Tracy
Failing Forward, by John C. Maxwell
EntreLeadership, by Dave Ramsey
48 Days to the Work You Love, by Dan Miller
Good to Great, by Jim Collins
Incognito: The Secret Lives of the Brain, by David Eagleman
Aspire: Discovering Your Purpose Through the Power of Words, by Kevin Hall
The Ultimate Sales Machine, by Chet Holmes
True North: Discover Your Authentic Leadership, by Bill George
Financial Peace University, by Dave Ramsey
Discovering Your Sweet Spot, by Scott M. Fay
Quiet: The Power of Introverts in a World that Can’t Stop Talking, by Susan Cain
The Five Levels of Leadership, by John C. Maxwell
Who Moved My Cheese?, by Spencer Johnson
As A Man Thinketh, by James Allen
The Greatest Salesman in the World, by Og Mandino
Applied Economics, by Thomas Sowell
Everyone Communicates, Few Connect, by John C. Maxwell
Getting to Yes: Negotiating Agreements, Roger Fisher, William L. Ury
Wooden: A Lifetime of Observations, by John Wooden
How Successful People Think, by John C. Maxwell
The Drucker Lectures, by Peter F. Drucker
Wealth: Is it Worth It?, by Truett S. Cathy
Put Your Dream to the Test, by John C. Maxwell
Positive Accountability – The First Step To Success, by Royce White

Marketing Books

I’ve read way too many marketing and advertising books over my life and these are the ones that stood out as having the best information for practical marketing and advertising. Read any three of these and you’re well on your way understanding how to sell your product and service well. You read, you lead. You don’t, you won’t. Also, if you have a favorite on here or not, please leave it with comments, in the Comments section below. Read on!

Positioning: The Battle for the Mind, by Al Ries & Jack Trout
Selling the Invisible, by Harry Beckwith
Permission Marketing, by Seth Godin
22 Immutable Laws of Marketing, by Al Ries & Jack Trout
The Long Tail, by Chris Anderson
The Ultimate Sales Machine, by Chet Holmes
Contiguous: Why Things Catch On, by Jonah Berger
The Tipping Point, by Malcolm Gladwell
Made to Stick, by Chip and Dan Heath
Never Eat Alone, by Keith Ferrazzi
Extraordinary Popular Delusions & the Madness of Crowds, by Charles Mackay
Breakthrough Advertising, by Eugene Schwartz
Marketing Warfare, by Al Ries & Jack Trout
Influence, by Robert Cialdini
Marketing 3.0, by Philip Kotler
The Brand Gap, by Marty Neumeier
Buy-ology, by Martin Lindstrom
Integrated Marketing Communications by Don E. Schultz
The Marketing Book I Haven’t Written Yet, Royce White (I haven’t written it yet… but you can get my Free eBook on Profitable Marketing Concepts by signing up to receive it here…)